I believe investment ought to only have incentives when they are contributing significant value, energy, and benefits to individuals, families, communities, regions, society, the natural environment, life support systems and Planet Earth. When they do otherwise, there should be disincentive in terms of provisional equilibrium compensation to those that do add significant value, energy, benefits, creativity, ingenuity, enlightened progress and innovation. Companies, corporations, agencies, and all organizations will transform into ecological niche organizations where their role in the ecosystem relates to everything else in a continual benefit producing way each striving to do the best they can to prioritize the creation of healthy people, communities, regions, society, the natural environment, life support systems, and Earth itself. It does not make rational sense in its current form. It will make more rational sense when we prioritize compensatory return on investments and dividends after we have significantly contributed to the creation of the ecological value contribution index which is a cumulative relatively weighted indicator that measures relative success towards those sustainable striving criteria. Investment ought to be more dynamic functioning providing significant resources to those ecological niche organizations that add the most in terms of making the world a better place in as many ways as possible. We must invest on the ecological value, energy, and benefit contribution index rather than any sort of solely profit motivated objective. In fact, the profit objective should be secondary in a relatively weighted way to ecological value contribution. Ecological value contribution in absence of any significant profit should be funded by significant ecological equilibrium compensation from the people and transformed agencies that provide more on the public benefit side of the spectrum until such organizations are mature enough to add profit as part of a reinvestment in innovation and creativity which adds more ecological value contribution units to individuals as well. In other words, investing in a high ecological value contribution index niche organization will increase an individuals ecological value contribution index as well. These methods will provide for continual adaptation to meet the needs of our planet all the way down to the needs of individuals. Those producing the first 2 objectives will reach the tertiary level of providing actual traditional return on investment and dividends to individuals who have provided the investment energy (sunergy) back to investors for doing a great job researching and understanding the high ecological value contributing ecological niche organizations. Thus there is an incentive for individuals to become very educated with knowledge and experience about making the world a better place in some way or cumulatively in order to do well understanding ecological niche organizations. Simply put, it creates a huge incentive for real education about real things rather than just numbers in a solely profit motivated world. We must transform from the complexity of solely profit motivated indicators which really do not tell you anything about the reality of the company but somehow determines the wealth of the company and wealth of investors. It is irrational the way things are done today. For the most part, we have no idea on the ecological/social/individual impact each organization is contributing to our planet cumulatively speaking. Some of us could provide an educated guess however. It is rather disturbing to me that the stock market investing is a lot about understanding re-occurring patterns in business. Each individual that invests in the stock market does research on performance, looks at temporal patterns, goes with trends of public perception, acts on advice from those that know more, or knows how to play the game. It is disturbing to me that there is so much time wasted in these efforts to understand the potential performance of a company financially yet we know very little about the actual value energy and benefits it is providing to all of us and our planet. In fact, investors could be investing in companies whose stock performance is always predictably beneficial at certain times but they at the same time may not realize that they may be contributing to extreme resource depletion, labor exploitation, pollution of the environment in many ways, detrimental health problems, or may be contributing an immense amount of systematic detrimental impact on people, relationships, communities, regions, society, the natural environment, our life support systems, or planet Earth itself. It seems that we are rewarding those that spend a lot of time researching these patterns and tips. However, I believe it is a waste of time to devote a tremendous amount of human intellect, potential talent, creativity, imagination, and innovation toward finding new ways to look at financials and performance when we should be devoting that time and effort to learning about real behavior and impacts on the totality of advancing our society so we can sustainably strive to have world without end…