Everyone is significant and important because we all know the most about what we know about, more so than anyone else.  People are sum totals of all their experiences. Everyone is a relative president and knows more than the president. However, when we have similarity maps and unique diversity maps as well as be-aware, ecogeorelative impact assessment, investment needs, needs, and all of everything, we can know the current conditions and unique diversity desired future condition potential and investment. We will be able to continuously be informed and in the know even more.